SCORE Presents: The Importance of Online Reputation Management

Don’t think your business is impacted by online reviews, testimonials, social media discussions, rants and more? This workshop will show you why it does matter! Every industry is being impacted by their online reputation at various rates.  Over the next 2 years, online reputation will be as important as SEO is now.  Those that are proactive about it now will be far ahead of the game!

Lance Leifert, a digital marketing expert, will cover:

  • The definition of ‘online reputation’ and how it affects your business.
  • How to review your online reputation.
  • How to improve your reputation online.

Lance Leifert formed Conquest, a digital agency, in 1997.  Conquest saw the changes in marketing trends and converted to an integrated marketing agency in 2015 offering both traditional and digital marketing services with a focus on strong digital capabilities.  As pioneers in this new style of marketing, Conquest has grown to be recognized as an industry leader and has helped clients of all sizes strategize and the implement cutting edge integrated marketing programs.

Lance brings over 20 years of experience in technology oriented marketing and development.  With a degree from UCONN in Engineering and Computer Science and graduate degree with Rensselaer Polytechnic Institute, his career path led him to work with many aspects of technology.  In addition, Lance has been an adjunct professor at the University of Connecticut for over ten years and sits on various boards.

WHEN: Thursday, March 22, 6:00 PM
Main Library, 6 Monteith Drive
Register Now!

SCORE is a nonprofit organization that helps small businesses get off the ground, grow and achieve their goals through education and mentorship.

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